Dealers that adopt cutting edge technologies, like QR codes and mobile apps, and then use them everywhere to feed people irrelevant sales messages, or general product and business information, are not only wasting the customers time but also their own time and money.
So how can you be sure that the information you feed consumers is actually of any substance - and therefore adding value to their every day life?
To start, youve got to know what your consumers want.
Keep reading for tips from Mike Martinez, Chief Marketing Officer of DMEautomotive