je.st
news
What Dealers Can Learn from the Godfather of Big Data
2013-08-30 15:24:56| AutomotiveDigest.com - Automotive Industry News
The Situation: What IT people nowadays call Big Data is what CEOs and leaders including Dealer Managers describe as Data Investment Management, and Britisher Sir Terry Leahy is considered the Godfather of Big Data. Why? Because he made it work in favor of his company to increase profits by at least 25 percent. What does this mean for Auto Dealerships? With the acquisition of sophisticated software that dealerships use today, an enormous amount of customer data is being accumulated but it is hardly being put to use. Sir Terry Leahy, former CEO of British retail company Tesco, says businesses change slowly, but customers change quickly. As they change, you change. Drill down to get valuable tips on how to utilize the customer data you already have to retain customers and acquire new ones.The Article What Dealers Can Learn from the Godfather of Big Data appeared first on Automotive Digest.
Tags: data
big
learn
dealers
Category:Automotive