The term Dealership Management System (DMS) has long meant the core applications to run the dealerships business within the four walls. As the information foundation of the dealership, the DMS is a necessary dealership tool, but no longer a sufficient retail tool.
Most consumers already have a wealth of information and impressions about a dealership before ever contacting them. They also have expectations for that shopping experience that are increasingly shaped by other retailers. The consumer experience at an Apple store. The convenience of doing business with Amazon.com. The customer service at a Nordstrom store. These are the standards consumers now apply to any retail experience including buying and servicing a car.
For dealerships competing to meet these new retailing standards, whats required is more than a DMS; its time for a Retail Management System (RMS).
Keep reading as Ron Lamb, President at Reynolds and Reynolds explains.
The Article What Will the DMS of the Future Look Like? (Hint: Not at All Like the DMS of Today) appeared first on Automotive Digest.