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Whirlpool pushes aside the dirty laundry to talk about caring in new ad campaign

2014-10-08 22:00:54| Appliances - Topix.net

Home appliances behemoth Whirlpool and its ad agency of record DigitasLBi Chicago are launching a new brand campaign that definitely doesn't resemble your run-of-the-mill advertising for washers, dryers, refrigerators and such. As such, Whirlpool's departure from the norm - and the expected - for advertising in this category has to be characterized as a risk too.

Tags: new talk campaign dirty

Category:Consumer Goods and Services

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