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Whos Getting Rich Off Profit-Driven Clicktivism

2014-08-11 10:31:00| Climate Ark Climate Change & Global Warming Newsfeed

Motherboard: The ubiquitous web petition. Chances are, you've recently clicked one. Maybe it was from your favorite nonprofit's email list or Facebook page, allowing you to take "action" in one second. Or perhaps you found it on the web's major petition site, Change.org. To click may seem like an innocent act, harmless and, perhaps, if more people sign, influential. But did you know that behind each click or "like" is a multimillion-dollar industry thriving on the commodification and monetization of those clicks?...

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