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Why Do Consumers Believe HSUS and Not You?
2013-01-11 18:29:00| National Hog Farmer
I know you care what your customers think, because one of the most-read stories on the National Hog Farmer Web site the past few weeks reports on a consumer perception survey conducted by Purdue University last summer. Heres what else I know, you are doing a good job caring for your animals and producing a safe, affordable pork product. But are consumers aware of the real story behind how pork is produced? Heres an alarming revelation - when consumers were looking for that very information about pork production, and when asked which sources they frequented most to find answers, survey participants most often cited the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA). National Hog Farmer Blog read more
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Category:Agriculture and Forestry