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Why White Claw has the hard seltzer edge in COVID-19 climate and beyond - analysis - FREE TO ACCESS

2020-06-08 19:51:00| Daily beverage news and comment - from just-drinks.com

Last week, Mark Anthony Brands' White Claw arrived in the UK. The US hard seltzer market leader also has plans to expand into other markets, including Australia, later this year. In the last decade, the alcoholic beverage industry has seen bold new flavours, such as Strongbow Dark Fruit enter the market, introducing new favourites for young British consumers who want a drink to enjoy outdoors or out on the town. Hard seltzers have had a similar appeal to consumers in the US in recent years.

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