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Why being careful is not careful enough for spirits marketers - Comment

2019-04-11 13:33:00| Daily beverage news and comment - from just-drinks.com

As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?

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