Home Why gender-targeted products and marketing failed in 2018 - Consumer Trends
 

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Why gender-targeted products and marketing failed in 2018 - Consumer Trends

2018-11-19 11:55:00| Daily beverage news and comment - from just-drinks.com

As 2018 rolls to a close and we survey the wreckage of what has certainly been an 'interesting' year, one annoying trend jumps out at me; the continued singling-out and patronisation of women by the drinks industry. 

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