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Why reaching out to Northeast consumers is key for boosting beef demand

2015-07-29 00:06:00| Beef

Nearly 70 million people call the Northeast home; however, only 3% of the beef checkoff dollars are collected in that region. As a result, the Northeast Beef Promotion Initiative (NEBPI) was created to channel beef checkoff resources to promote beef in that area. Find out how NEBPI is promoting beef to urban consumers in todays blog. Content Classification:  Curated BEEF Daily read more

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Category:Agriculture and Forestry

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