je.st
news
Why spirits marketing risks losing sight of the actual spirit - Comment
2018-11-20 11:31:00| Daily beverage news and comment - from just-drinks.com
As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.
Tags: comment
marketing
actual
spirit
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||