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Why spirits marketing risks losing sight of the actual spirit - Comment

2018-11-20 11:31:00| Daily beverage news and comment - from just-drinks.com

As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.

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