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Why the on-premise is failing to tempt consumers away from classic cocktails - Consumer Trends

2018-05-30 15:28:00| Daily beverage news and comment - from just-drinks.com

Anyone working in the on-premise channel will, no doubt, be aware that Diageo's Reserve World Class cocktail competition is rumbling slowly towards the final, in Berlin later this summer. National heats are taking place around the world, with competitors jumping through numerous bibulous hoops to win a golden ticket.

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