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Will Beacons Light Up Christmas Sales at Retail?

2014-11-26 04:23:53| Apparel - Topix.net

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try. Despite all their supposed paranoia over being tracked in retail locations via cell phones, some 60% of shoppers open and engage with beacon-triggered content in stores, according to a new study from Swirl Networks .

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