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Home › Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

 

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

2018-06-11 16:01:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has reported a return to growth for its Chivas brand in Asia, thanks to its repositioning of the whisky to connect with younger consumers in the region.

Tags: return deal growth asia

Category:Food and Related Products

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