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Brown-Forman seeks Jack Daniel's Tennessee Fire not 'flash in pan' with US-wide launch
2014-12-08 09:00:36| Food - Topix.net
Brown-Forman will launch cinnamon-flavored bourbon Jack Daniels Tennessee Fire across the US in 2015 and says it is working hard to ensure such flavor line extensions aren't simply a 'flash in the pan'. CEO Paul Varga revealed the news about Fire as Brown-Forman reported its Q2 results for fiscal year 2015 ending October 31 - net sales grew 1.5% to $1.135bn on a reported basis; reported operating income fell 3% to $303m due to negative foreign exchange movements.
Publicis Groupe's MediaVest Wins Brown-Forman Review
2014-12-07 15:42:25| Beverages - Topix.net
It's been a good week for Publicis Groupe on the new business front. Publicis Worldwide was awarded the Cadillac AOR and Leo Burnett was selected to handle a number of Kraft Food brands.
Tags: review
wins
publicis
brownforman
Brown-Forman Picks a New Agency for Media
2014-12-05 18:11:40| Beverages - Topix.net
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, according to sources. Brown-Forman, whose other brands include Finlandia and Southern Comfort, spends about $100 million in media worldwide each year.
Tags: media
agency
picks
brownforman
Brown-Forman Stock Falls After Cutting Full-Year Earnings Outlook
2014-12-04 00:31:51| Beverages - Topix.net
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Tags: stock
falls
cutting
outlook
just On Call - Brown-Forman head blames Tito's for vodka price squeeze
2014-12-03 17:58:00| Daily beverage news and comment - from just-drinks.com
The CEO of Brown-Forman has blamed rival "upstarts" such as Tito's Handmade Vodka for contributing to a "brutally competitive" vodka category in the US.
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