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"We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes

2020-12-16 17:45:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Brown-Forman announced details of a partnership approach for its Jack Daniel's Country Cocktails brand extension in the US with Pabst Brewing Co. The news comes six months after the group rolled out in the country a three-strong Canned Cocktails line from its flagship trademark. just-drinks caught up with Brown-Forman's president for the US & Canada, John Hayes, to find out more about the company's Pabst tie-up for Jack Daniel's 28-year-old flavoured malt beverage stable.

Tags: us canada john president

 

Brown-Forman teams with Pabst Brewing Co for Jack Daniel's Country Cocktails in US

2020-12-15 20:04:00| Daily beverage news and comment - from just-drinks.com

Brown Forman has handed the US supply, sales and distribution of its eight-strong Jack Daniel's Country Cocktails flavoured malt beverage portfolio to Pabst Brewing Co in a "long-term partnership".

Tags: in us country jack

 
 

Brown-Forman replaces Coca-Cola HBC with Liviko in Estonia and Latvia

2020-12-09 15:52:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has dropped Coca-Cola HBC as its distributor in Estonia and Latvia.

Tags: estonia latvia replaces hbc

 

Ready-To-Drink "exceeded expectations" for Brown-Forman - CEO

2020-12-09 15:49:00| Daily beverage news and comment - from just-drinks.com

The head of Brown-Forman has expressed his surprise at the strong showing of the group's RTD portfolio, with current performance "exceeding our expectations".

Tags: ceo expectations exceeded brownforman

 

Brown-Forman stays strong in second quarter but volumes outpace value in H1 - results data

2020-12-08 19:44:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has maintained its mid-single-digit sales growth in the second quarter, although the group's Jack Daniel's Tennessee whiskey continues to struggle.

Tags: results data value strong

 

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