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Dealer Service Department Management: A Recipe for Making Your Service Manager a Hero
2013-08-07 16:55:20| AutomotiveDigest.com - Automotive Industry News
"So you are just a Service Director, not a marketing expert, huh?!?" Well, you can be a marketing expert, tooand we are going to share some actions for you to make things happen in your service department right away. Today, we have been tasked to wear several hats, some of which we are not experts and do not want to be. In any case, we must market relevant, Dealership Branded and useful communications to our service customers to drive traffic and retention metrics. The majority of the time your next Sales customer, will come from the service lane. Prospecting for new customers is expensive and lackluster in response. Read on to see a fantastic "recipe" for successful service marketing and service department heroism...The Article Dealer Service Department Management: A Recipe for Making Your Service Manager a Hero appeared first on Automotive Digest.
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U.S. Department of Labor and U.S. Postal Service Strive to Improve Worker Safety at Postal Facilities
2013-07-09 23:04:00| Electrical Construction & Maintenance
The U.S. Department of Labor's Occupational Safety and Health Administration (OSHA), the U.S. Postal Service (USPS) and the American Postal Workers Union (APWU) have agreed to terms of a settlement that will improve safety in postal facilities read more
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Service Department Reviews
2013-06-28 00:51:22| AutomotiveDigest.com - Automotive Industry News
A Powerful Way to Drive Customers Into Your Dealership How many positive customer reviews does your dealership have for Sales AND Service on Google+ Local, DealerRater, Cars.com and other third-party consumer review websites? If the answer is few or none, then your dealership is probably being ruled out by potential customers that are choosing the competition over you. And not just in vehicle Sales, but in Service too. Perhaps even MORE so in Service.The Article Service Department Reviews appeared first on Automotive Digest.
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reviews
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service department
Boost Your Service Department Financials with the 3020-10 Rule
2013-05-05 19:53:29| AutomotiveDigest.com - Automotive Industry News
In the past, I have written about evaluating your estimators not by the total amount of their average repair order but by looking at more specific numbers, such as the average body labor hours or paint labor hours per repair order. The point being that an estimator writing a lot of sheets on high-end cars might have a higher average repair orders than the estimator writing sheets on more common makes and models, but thats likely based more on higher parts prices rather than good estimating practices. One rule of thumb to look for when evaluating an estimators overall averages is what I call a 30-20-10 breakdown. Mike Anderson, who writes for SearchAutoParts.com on service and body shop issues, says you can achieve better gross profits in your Service Department by observing the 30-20-10 rule. [Read more]The Article Boost Your Service Department Financials with the 3020-10 Rule appeared first on Automotive Digest.
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Bring Your Service Department into the 21st Century and Watch the Business Flow in!
2013-04-27 18:04:05| AutomotiveDigest.com - Automotive Industry News
Do It Yourself:10 Easy Steps to Designing and Deploying Your Own Marketing Campaigns If you're a do-it-yourself type of person and are eager to get started, here's a step-by-step guide to, creating your own marketing campaign. For the first campaign, we recommend a "Welcome to Online Scheduling" email telling customers that they can now book appointments online, 24/7, from any computer or smart phone. Step 1: Getting Started Log onto ServiceCRM, click the "Campaigns" tab. You'll see four tabs: Campaigns, Tasks, Scripts and Task Assignment. Keep reading!The Article Bring Your Service Department into the 21st Century and Watch the Business Flow in! appeared first on Automotive Digest.
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