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Tag: contextual
Comscore segments added to IRIS.TV's Contextual Video Marketplace
2020-03-02 17:00:06| Digital TV News
Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscores brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
Tags: video
added
marketplace
segments
MediaMath launches contextual ad targeting for video with IRIS.TV
2019-06-11 19:30:32| Digital TV News
MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
Tags: with
video
launches
targeting
605 and Research Measurement Technologies measure contextual impact of TV
2019-04-11 15:40:08| Digital TV News
605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMTs context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
Tags: tv
research
impact
technologies
bitREC presents contextual video search
2016-11-28 14:00:43| Digital TV News
bitREC has introduced a contextual video search tool for VOD service operators. The solution enables search within video content, improves SEO for video websites and enriches contextual content meta-data.
Tags: search
video
presents
contextual