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Tag: contextual
IRIS.TV integrates Reticle emotional AI for contextual targeting
2021-10-05 10:28:09| Digital TV News
October 4, 2021 Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.
Tags: emotional
targeting
integrates
contextual
IRIS.TV enables contextual ad targeting on the Amagi platform
2021-09-13 19:16:13| Digital TV News
September 9, 2021 IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
Tags: platform
enables
targeting
contextual
video intelligence applies contextual technology to CTV advertising
2021-07-09 09:57:01| Digital TV News
July 8, 2021 video intelligence (vi) aims to aide both publishers and brands with contextual technology. For CTV channels and apps, an integration with vi's technology adds new layers of contextual data to existing content.
Tags: video
technology
advertising
applies
Comscore and MediaMath offer programmatic contextual ad targeting
2020-12-03 13:30:46| Digital TV News
Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
Tags: offer
targeting
contextual
comscore
Comscore and JW Player partner on contextual targeting for video advertising
2020-04-08 14:00:15| Digital TV News
Comscore (NASDAQ: SCOR) and JW Player have announced that Comscores brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback
Tags: video
advertising
partner
player