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MRC finalizes Digital Video Ad Measurement Guidelines update

2018-06-29 19:30:08| Digital TV News

The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.

Tags: video digital update guidelines

 

June 26 Work Session (video- RIP starting at 1:00:00)

2018-06-29 18:19:18| PortlandOnline

PSCs third work session started their deliberation on Housing Options- to be continued on July 10.

Tags: video work june starting

 
 

Heineken launches UK Bulmers campaign with comedian Jessica Knappett - video

2018-06-29 18:18:00| Daily beverage news and comment - from just-drinks.com

Heineken has partnered with Channel 4 in the UK to launch a new TV campaign for its Bulmers cider brand.

Tags: video campaign jessica launches

 

Anheuser-Busch InBev links with Burger King for "Whassup!" revival - video

2018-06-28 18:28:22| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has teamed up with Burger King to bring its 1990s "Whassup!" Budweiser ad to a new generation.

Tags: links video king burger

 

The Coca-Cola Co plays on authenticity cues in US Honest Tea ad - video

2018-06-28 16:50:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has recruited Honest Tea founder Seth Goldman for two adverts, as the group looks to promote what it calls the brand's authenticity.

Tags: us video plays tea

 

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