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Bacardi assembles influencer team to push Conga remake - video

2020-11-23 17:57:00| Daily beverage news and comment - from just-drinks.com

Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.

Tags: video team push remake

 

Concha y Toro boosts online presence for Trivento in US - video

2020-11-20 15:23:00| Daily beverage news and comment - from just-drinks.com

Concha y Toro is escalating its online marketing activity for the Trivento wine brand in the US.

Tags: us online video presence

 
 

PepsiCo recruits Snoop Dogg for SodaStream global push - video

2020-11-20 14:16:00| Daily beverage news and comment - from just-drinks.com

Snoop Dogg has added yet another beverage string to his bow, fronting a worldwide activation for PepsiCo's SodaStream division.

Tags: video global push snoop

 

William Grant & Sons unveils debut Hendrick's Gin TV ad - video

2020-11-20 12:54:00| Daily beverage news and comment - from just-drinks.com

William Grant & Sons has launched the first TV advert in the UK for Hendrick's Gin as part of a GBP2m (US$2.7m) festive campaign.

Tags: video william grant sons

 

LeBron James backs new Tequila and mezcal brand Lobos 1707 - video - Tequila in the US data

2020-11-19 11:48:00| Daily beverage news and comment - from just-drinks.com

US basketball star LeBron James has been named as a backer of a new Tequila and mezcal brand in the US and Mexico.

Tags: the us video data

 

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