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Pernod Ricard's Lillet promotes female empowerment in first global campaign - video

2020-12-16 17:18:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a world-wide activation - the first - for its Lillet aperitif brand, targeting female consumers.

Tags: video global female campaign

 

Video streaming subscription growth sets new record

2020-12-15 16:30:53| Digital TV News

Strategy Analytics' research has found that the annual increase in global SVOD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 million in Q4 2018.

Tags: video record growth sets

 
 

Bacardi plays on Patron "transparency" with Instagram ad - video

2020-12-15 14:42:00| Daily beverage news and comment - from just-drinks.com

Bacardi is set to run an Instagram activation for its Patrón Tequila brand, based around the festive season.

Tags: video plays patron transparency

 

Diageo readies UK TV return for Guinness Draught - video

2020-12-14 15:07:00| Daily beverage news and comment - from just-drinks.com

Diageo has launched the first TV advert in the UK for 12 years for the canned version of Guinness on draught.

Tags: video return guinness draught

 

Amazon Prime Video to launch on Sky; NOW TV on Fire TV

2020-12-14 03:00:24| Digital TV News

Sky and Amazon have announced a partnership that sees Prime Video launch on Sky and NOW TV devices across Europe, while the NOW TV and Sky Ticket apps will also come to Fire TV devices.

Tags: video tv fire amazon

 

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