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Tag: addressability
On Addressability playbook launched
2020-09-14 17:00:06| Digital TV News
The founding members of On Addressability Charters Spectrum Reach, Comcast Advertising and Cox Media have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
Tags: launched
playbook
addressability
Discovery joins On Addressability dynamic ad insertion initiative
2020-07-30 16:00:02| Digital TV News
Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
Tags: dynamic
discovery
initiative
insertion
AMC Networks partners with On Addressability distribution partners
2020-06-10 20:00:17| Digital TV News
AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
Tags: distribution
partners
networks
amc
Nine launches Real Addressability to the Australian market
2018-08-06 11:00:08| Digital TV News
Nine has become the first Australian broadcaster to launch real addressable advertising to the Australian market through 9Now, its broadcast video on demand (BVOD) product. The new offering gives marketers cross-device targeting on video.
Tags: real
market
australian
launches
Simpli.fi brings addressability to programmatic advertising with geo-fencing solution
2018-07-10 14:30:06| Digital TV News
Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.
Tags: advertising
solution
brings
addressability
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