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SpotX to serve as supply-side platform for Redbox

2021-02-23 14:30:45| Digital TV News

Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.

Tags: serve platform redbox supplyside

 

OpenAP launches Supply-Side Platform for linear TV inventory

2021-01-11 17:30:10| Digital TV News

OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.

Tags: platform inventory linear launches

 

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