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PepsiCo's Rockstar buy takes energy drinks fight global - comment

2020-03-12 15:41:00| Daily beverage news and comment - from just-drinks.com

The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.

Tags: buy comment global takes

 

PepsiCo's Naked Lean smoothies - Product Launch

2020-02-27 11:07:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has rolled out a lower-calorie version of its Naked smoothie brand to the UK market.

Tags: product launch naked lean

 
 

Forget the Cola Wars, here comes Coca-Cola and PepsiCo's Coffee Clash - comment

2020-01-24 14:11:00| Daily beverage news and comment - from just-drinks.com

About two years ago, on holiday in Sicily, I fell deeply in love with coffee. I'd never really drunk it before, but since that first tentative iced coffee on a terrace in Palermo, I haven't stopped. Today, my kitchen boasts a cafetire, an espresso machine, even a grinder - the hallmark paraphernalia of the coffee addict.

Tags: comment coffee wars forget

 

PepsiCo's Mtn Dew Zero Sugar - Product Launch

2020-01-10 13:38:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has added a sugar-free variant to its Mtn Dew carbonated soft drinks brand in the US.

Tags: product launch sugar dew

 

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