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OEMS Find that Green Sells Cars to Millennials

2013-09-22 19:46:41| AutomotiveDigest.com - Automotive Industry News

There is an assumption that Millennials dont like cars because sales among the demographic are down a valid enough conclusion. Yet, a recent study by AutoTrader.com found that of the Millennials surveyed, only 6% cited lack of interest in driving as a reason for not purchasing a car. Not only that, but many displayed discernible opinions about what brands they like and dont like, with Honda and Chevy getting big thumbs up. The difference between Millennials and previous generations is that while Boomers and X-ers simply accepted the parameters of the American Dream having a family, buying a house in the suburbs, and driving a car to work every day Millennials are more likely to make their purchasing decisions based on what suits their current lifestyle. Read more ...The Article OEMS Find that Green Sells Cars to Millennials appeared first on Automotive Digest.

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US: Macy's targets millennials with activewear expansion

2013-09-09 19:50:00| Daily apparel & textile news and comment - from just-style.com

As part of efforts to grow its market share in activewear and attract more millennial shoppers aged between 13 and 30, department store retailer Macy's is to expand its athletic apparel assortment into more stores this autumn.

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More proof that millennials won't buy your home

2013-09-06 22:09:14| Real Estate - Topix.net

A survey released by Rockville-based real estate listing service MRIS on Thursday indicates the generation known as millennials is still lagging far behind Generation X in home buying trends in Maryland.

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Meet the Millennials Coming to a Showroom Near You!

2013-09-03 01:06:20| AutomotiveDigest.com - Automotive Industry News

The Situation: Millennials are projected to be the wealthiest generation ever, with a collective projected annual income of $3.4 trillion by 2018. That should be enough to entice automotive dealers to want to learn all they can about the generation born between 1980 and 2000 75 million strong who collectively represent major differences over the current crop of car buyers and everyone that came before them. What Does This Mean for Dealers? Valuable information contained in the study will help bring younger buyers into your dealership, and whats more, it will help your salespeople sell them a suitable vehicle. Without this information, you are probably losing a good number of sales each month. AutoTrader.com has put together a study that explains who Millennials are, what they think about cars and driving, how they related to automotive brands and just about everything else todays automotive dealerships need to know about these potential car buyers. Drill down further to get this valuable information that will make the difference in selling, or not selling, to Millennials.The Article Meet the Millennials Coming to a Showroom Near You! appeared first on Automotive Digest.

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