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Middle-class Millennials, working with Tencent and using Big Data - Pernod Ricard's operations in China - Focus

2018-06-12 15:59:00| Daily beverage news and comment - from just-drinks.com

Last week, Pernod Ricard hosted analysts, journalists and investors at its latest Capital Market Day, in China. The company outlined its ambition to double the size of the imported spirits sector in the country by 2025.

Tags: data big working china

 

Target Eyes Teens, Millennials With 'Heyday' Electronics Brand

2018-06-07 22:18:24| PC Magazine Speakers Product Guide

The brand will offer more than 150 fashion-forward tech accessories, everything from Bluetooth speakers and headphones to phone cases, smartwatch bands, and charging cables.

Tags: electronics brand eyes target

 
 

On-premise needs to work harder as US Millennials prove tough to entice out - Mintel

2018-06-07 13:51:00| Daily beverage news and comment - from just-drinks.com

Nearly three in ten younger Millennial consumers in the US drink at home because going out "takes too much effort", according to new research from Mintel.

Tags: out work prove tough

 

More on millennials: Breaching the generational challenge

2018-06-06 00:27:01| Beef

Part of a multi-generational beef operation? Dont get frustrated; communicate.

Tags: challenge generational breaching millennials

 

Diageo targets Millennials to spur gin, single malt growth in Latin America

2018-05-22 14:47:00| Daily beverage news and comment - from just-drinks.com

The president of Diageo's Latin America and Caribbean (LAC) unit has said Millennial consumers in the region are driving interest in the "untapped" single malt Scotch whisky category, as well as in gin.

Tags: single america growth latin

 

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