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The Boston Beer Co ready to fight hard seltzer "elephants in bathtub"

2020-02-20 15:31:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co is confident its Truly hard seltzer brand can withstand the coming onslaught of mainstream beer brands into the category.

Tags: hard ready fight boston

 

Pompette's shareable hard seltzer range - Product Launch

2020-02-18 12:01:00| Daily beverage news and comment - from just-drinks.com

Hard seltzer company Pompette has rolled out a range of drinks in sharing-sized bottles. The hard seltzer line up includes Cucumber Lime, Rosé Hibiscus, Lemon Mint and Clementine Berry. The drinks weigh in at 50 calories and 2g of sugar or less per 8oz serving.

Tags: product range hard launch

 
 

Coors Light, Miller Lite resistant to hard seltzer boom - Molson Coors Beverage Co CEO

2020-02-14 13:05:00| Daily beverage news and comment - from just-drinks.com

Molson Coors Beverage Co CEO Gavin Hattersley has denied hard seltzers are stealing sales from mainstream US lagers as the company prepares to invest heavily in new seltzer brand Vizzy.

Tags: hard light miller ceo

 

Constellation Brands acquires Press Premium Alcohol Seltzer stake

2020-02-03 15:50:00| Daily beverage news and comment - from just-drinks.com

Constellation Brands has followed its recent forecast of booming sales for hard seltzers in the US with the purchase of a holding in Press Premium Alcohol Seltzer in the country.

Tags: press premium brands alcohol

 

E&J Gallo Winery's Barefoot Hard Seltzer - Product Launch

2020-01-23 13:29:00| Daily beverage news and comment - from just-drinks.com

E&J Gallo Winery's Barefoot Hard Seltzer

Tags: product hard launch gallo

 

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