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Tag: seltzer
The Boston Beer Co launches Truly hard seltzer sorbet
2020-06-24 14:46:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has turned to ice-cream as a means to gain further traction in the US hard seltzer category.
Tags: hard
boston
beer
launches
How white spirits is trying to ride the hard seltzer craze - comment
2020-06-23 19:49:00| Daily beverage news and comment - from just-drinks.com
While brewers have been racing to enter hard seltzer, spirits brand owners have been slower to jump in, with some preferring to push their existing offerings' seltzer-related cues. Category commentator Richard Woodard considers how successful they've been, so far.
Aldi unveils UK hard seltzer Nordic Wolf
2020-06-11 13:20:00| Daily beverage news and comment - from just-drinks.com
Aldi is to launch its own hard seltzer in the UK called Nordic Wolf.
Tags: hard
wolf
nordic
unveils
Why White Claw has the hard seltzer edge in COVID-19 climate and beyond - analysis - FREE TO ACCESS
2020-06-08 19:51:00| Daily beverage news and comment - from just-drinks.com
Last week, Mark Anthony Brands' White Claw arrived in the UK. The US hard seltzer market leader also has plans to expand into other markets, including Australia, later this year. In the last decade, the alcoholic beverage industry has seen bold new flavours, such as Strongbow Dark Fruit enter the market, introducing new favourites for young British consumers who want a drink to enjoy outdoors or out on the town. Hard seltzers have had a similar appeal to consumers in the US in recent years.
Diageo rolls out Smirnoff Seltzer RTD to UK
2020-06-08 19:06:00| Daily beverage news and comment - from just-drinks.com
Diageo has launched the Smirnoff Seltzer vodka RTD in the UK.
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