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AutoTrader Taps into Consumer Minds on Green Vehicle Priorities
2013-04-29 08:45:42| AutomotiveDigest.com - Automotive Industry News
AutoTrader has found what consumers are thinking about their vehicle choices environmental factors are becoming more important for many of them. AutoTrader.com is seeing a significant consumer market trend for a lot of car shoppers, green cars are important for two main reasons making good choices in their day-to-day lives and taking actions aimed at conserving resources. AutoTrader has done a survey of consumers for Earth Day to tap into their opinions on environmentally-friendly vehicles. For those who took the survey, fuel efficiency was the top pick as most important above body style, comfort/seating, convenience features, and design. The company also asked questions about consumer interest in hybrids, electric vehicles, and diesel-powered vehicles. Find out what AutoTrader.com has learned about effectively marketing vehicles with advanced technologies and strong fuel efficiency.The Article AutoTrader Taps into Consumer Minds on Green Vehicle Priorities appeared first on Automotive Digest.
Tags: green
consumer
vehicle
priorities
Big Changes at Cox, Manheim & AutoTrader
2013-03-27 06:29:44| AutomotiveDigest.com - Automotive Industry News
It was surprising for a lot of people to see Cox Enterprises announcement Monday. Chip Perry played a huge role in growing AutoTrader Groups business model and was its very first employee. He led acquisitions of VinSolutions, HomeNet Automotive, vAuto, and Kelley Blue Book; attempted to take AutoTrader Group public twice; and hes considered one [...]The Article Big Changes at Cox, Manheim & AutoTrader appeared first on Automotive Digest.
Chip Perry Set to Leave AutoTrader May 1st
2013-03-26 08:00:21| AutomotiveDigest.com - Automotive Industry News
Having been the first employee at AutoTrader, which now owns Kelley Blue Book, vAuto, HomeNet and VinSolutions as well, Chip Perry will be missed Find out more about the man behind AutoTrader. [More]The Article Chip Perry Set to Leave AutoTrader May 1st appeared first on Automotive Digest.