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Be Sure to Attend AutoTrader and DealerRater Workshops
2013-11-02 19:11:02| AutomotiveDigest.com - Automotive Industry News
There are 159 workshop sessions being offered at the convention this year! Workshops are led by NADA University approved experts and guarantee that you will go back to your dealership with innovative ideas and new practices. Here are samples that may interest you: 1. Ladies and Gentlemen: Meet Your Customer Not all car shoppers are created equal! The AutoTrader presenter will identify 6 different types of car shoppers and demonstrate how dealers who deliver tailored shopping experiences combined with appropriate triggers, online merchandising, and communication can create game-changing shopper engagement, ultimately leading to sales. Presenter: Alan Smith, AutoTrader.com, Atlanta, GA 2. Online Reviews Drive Sales and Service You need an online reputation that enhances the publics opinion of your dealership and its employees, which in turn will drive more sales. Dealers capitalizing on their reputation have put a strong offense in place when it comes to online reviews and instilled a review-based culture across sales and service departments. Relying on actual dealership examples and real-life experiences, the DealerRater presenter will highlight various dealer techniques, tools, and integrated marketing approaches for ensuring reputation ROI for both your dealership and employees. Presenters: Heather MacKinnon, DealerRater, Waltham, MA Jeff King, Bozard Ford Lincoln, St. Augustine, FLThe Article Be Sure to Attend AutoTrader and DealerRater Workshops appeared first on Automotive Digest.
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AutoTrader Offers Auto Shopping Tips to Consumers
2013-09-25 09:00:55| AutomotiveDigest.com - Automotive Industry News
As the year begins to wind down, more consumers think in terms of buying a new car, but AutoTrader.com experts warn of 7 pitfalls to stay away from. Dealers should be aware of this advice being offered to car shoppers. [More]The Article AutoTrader Offers Auto Shopping Tips to Consumers appeared first on Automotive Digest.
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AutoTrader Sees Highest Number for Trade-In Marketplace in July
2013-08-21 03:30:34| AutomotiveDigest.com - Automotive Industry News
In July, consumers generated over 257,000 instant trade-in offers through AutoTrader.coms Trade-In Marketplace; this was the highest number of offers generated in a single month and a 12.5% increase year-over-year, the company said. Key drivers of the growth in offers include increased site traffic to AutoTrader.com and natural consumer demand. To date, over 6.5 million offers have been generated through the Trade-In Marketplace.....The Article AutoTrader Sees Highest Number for Trade-In Marketplace in July appeared first on Automotive Digest.
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AutoTrader Working Now with Experian on Vehicle History Reports
2013-05-29 03:39:30| AutomotiveDigest.com - Automotive Industry News
As Carfax and its owner RL Polk deal with a lawsuit by 120 dealers, there are changes going on in the marketplace. AutoTrader just announced that it has partnered with Experian Automotive for vehicle history reports on AutoTrader.com listings. This was done to enable dealers to utilize Experian Automotives AutoCheck vehicle history reports when merchandising [...]The Article AutoTrader Working Now with Experian on Vehicle History Reports appeared first on Automotive Digest.
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AutoTrader Pinpoints Car Shopper Preferences
2013-05-03 16:50:13| AutomotiveDigest.com - Automotive Industry News
When asked to rank features that were important to them in their next vehicle, shoppers in one AutoTrader.com survey picked fuel efficiency as most important above body style, comfort seating, convenience features and design. Shoppers considering a fuel efficient vehicle said saving money and helping the environment were the top two reasons why. AutoTrader.com editors have created a green car shopping primer that breaks down how electric, clean diesel and hybrid vehicles work, sharing the pros and cons of each technology to help shoppers decide which one could be the right fit for their lifestyle. AutoTrader.com offers dealers insight into car shopping preferences through its consumer surveys. Find out what else drives consumers. Taking advantage of this consumer insight can help your dealership pull in more buyers from the aggregate of online shoppers who visit us every day. [Read more]The Article AutoTrader Pinpoints Car Shopper Preferences appeared first on Automotive Digest.
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