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Tag: oar
VIZIO announces first certified OAR technology partners
2021-07-01 12:00:32| Digital TV News
July 1, 2021 VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
Tags: technology
partners
certified
announces
Univision signs up to Project OAR
2021-02-02 17:00:18| Digital TV News
Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
Tags: project
signs
univision
oar
Project OAR expands with Scripps and ViacomCBS
2020-05-11 15:30:02| Digital TV News
The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
Tags: project
scripps
expands
project expands
Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
2020-01-06 13:40:53| Digital TV News
Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
Tags: at
project
technologies
ces
Verance plans Project OAR support for its watermarking platform
2019-08-07 15:30:27| Digital TV News
Verance has announced plans to add support for Project OAR to its Aspect platform. While the technical specifications of OAR have not been revealed, watermarking is expected to factor into the accurate delivery and decisioning of addressable TV advertising.
Tags: support
project
plans
platform