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VIZIO announces first certified OAR technology partners

2021-07-01 12:00:32| Digital TV News

July 1, 2021 VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.

Tags: technology partners certified announces

 

Univision signs up to Project OAR

2021-02-02 17:00:18| Digital TV News

Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.

Tags: project signs univision oar

 
 

Project OAR expands with Scripps and ViacomCBS

2020-05-11 15:30:02| Digital TV News

The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.

Tags: project scripps expands project expands

 

Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES

2020-01-06 13:40:53| Digital TV News

Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.

Tags: at project technologies ces

 

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