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Lockdown eases: How we fit bras at a social distance

2021-04-11 01:04:34| BBC News | Business | UK Edition

Bravissimo's Leanne Cahill explains how her shops will work when they reopen after lockdown.

Tags: social fit distance bras

 

CEO Secrets: Talking to male investors about bras can be 'awkward'

2021-03-10 01:03:48| BBC News | Business | UK Edition

Tanya Robertson of lingerie firm Womanhood explains how she pitches her business to male investors.

Tags: male talking ceo secrets

 
 

Bras, bums and beauty

2016-09-27 16:55:00| BBC News | Business | UK Edition

Adverts claiming to understand the experiences of modern women can be a risky strategy. Here are five very different campaigns that consumers either loved or hated.

Tags: beauty bras

 

Sports and seamless bras a natural fit for millennials

2016-06-08 15:53:00| Daily apparel & textile news and comment - from just-style.com

Intimate apparel manufacturers and retailers wanting to target millennial consumers should make sure that sports bras and similar seamless styles are a key part of their ranges, new research suggests.

Tags: for sports natural fit

 

Millennials changing the way women shop for bras 

2016-02-23 14:07:00| Daily apparel & textile news and comment - from just-style.com

The bra shopping habits of millennial consumers are markedly different from previous generations, and offer new opportunities for the intimate apparel industry, the latest research suggests.

Tags: shop women changing bras

 

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