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GLOBAL: Vinexpo targets consumers alongside trade fairs - CEO

2014-01-28 14:39:00| Daily beverage news and comment - from just-drinks.com

The head of Vinexpo is looking to introduce consumer 'activities' linked to the group's global exhibitions, and to up the events' overall focus on spirits.

Tags: global trade ceo consumers

 

Dealers Gain Integrated Digital Marketing Program for Consumers

2014-01-28 01:16:20| AutomotiveDigest.com - Automotive Industry News

Dealerships require a partner that understands how digital technology has transformed the car-buying experience for both dealers and consumers In response to the need, KPA introduced DigiGo, a digital marketing company that delivers a fully-integrated digital marketing program with websites, SEO, SEM, and Social Media working together to increase engagement and turn shoppers into buyers. Vane Clayton, President and CEO of KPA noted, Now more than ever, dealership success is reliant on a comprehensive and forward thinking digital marketing strategy. DigiGo combines the strength of KPAs 27-years of experience in dealership operations and reputation as a trusted partner with TK Carsites award winning websites and innovations in SEO to deliver a digital marketing program that allow our clients to dominate in their primary market area. The in-house DigiGo creative services team builds custom websites with an inventory first approach to website design. Incorporating innovations in vehicle detail pages, DigiGo websites use inner page real estate to promote dealerships unique selling propositions. To find out more about this new program, check out the DigiGo press release.The Article Dealers Gain Integrated Digital Marketing Program for Consumers appeared first on Automotive Digest.

Tags: program digital marketing gain

 
 

Consumers Seeing Red and Blue When it Comes to Color

2014-01-27 20:44:00| Food Processing

Demand for natural ingredients and clean labels spur new red and blue color solutions.

Tags: to red blue color

 

Parcel block hits Russian consumers

2014-01-24 11:55:28| BBC News | Business | UK Edition

The express delivery services DHL and FedEx suspend shipments of parcels to private individuals in Russia, blaming stricter customs rules.

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Spam doesn't lie: American consumers desert PCs for most mundane chore

2014-01-23 14:26:35| InfoWorld: Top News

Traditional PCs were used at historically low rates last quarter to open emails, another sign that a longtime task of those notebooks and desktops has been hijacked by mobile devices, an email-centric firm said today. U.S. consumers used a traditional personal computer to open only about a third of all the spam email they received, with the task shifting more to mobile, a marketing vendor reported.

Tags: american spam lie pcs

 

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