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Do's and Don'ts for SMB Cybersecurity Safety

2020-09-17 18:54:29| TechNewsWorld

The stampede from offices to working from home has strained IT security teams to their limits. As a result, SMBs find they need to get more bang for fewer bucks to fight off cybersecurity threats. However, even IT departments with limited resources can implement foundational strategies to address network security issues, and lay the groundwork for future investments.

Tags: dos safety smb cybersecurity

Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event

2019-08-09 13:00:08| Marketing and Public Relations - M&O

How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank Marketing's Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Hashtag: #SMBMSP The Neu Neu Event Center | Formerly 514 Studios 514 North 3rd Street Minneapolis, Minnesota 8:00 a.m. 10:00 a.m. Central Breaking Through Social Media Noise with Long-Form, Influencer-Driven Content [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] Competition on social platforms is FIERCE as more and more marketers are struggling to drive results from social media. And unfortunately, this race to social media success is proving to be a major turn-off for consumers. In fact, the more brands target audiences with paid (and organic) product-based social content, the more annoyed consumers are begging to become. Yet, people on average are spending almost 2 1/2 hours on social media per day. So what gives? How can brands break through? Thats why TopRank Marketing partnered with LinkedIn Communities to explore the possibility of partnering with B2B influencers to create a program featuring engaging, long-form content on LinkedIn in a mobile-first world. So what was the result? Were audiences engaged? Youll have to attend to find out! Join Ashley Zeckman as she walks through a methodology for developing a social-first approach with influencers. Join Online or In-Person Be sure to follow Ashley at @azeckman, and take advantage of a great opportunity to hear her present. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event appeared first on Newsroom.

Tags: content media social learn

Learn From TopRank Marketing LinkedIn Case Study At Minneapolis SMB Event

2019-02-20 13:00:38| Marketing and Public Relations - M&O

What can marketers learn from LinkedIn? Learn from an in-depth LinkedIn case study with TopRank Marketing’s Senior Director of Digital Strategy Ashley Zeckman and Account Manager Jane Bartel, who will be presenting this Friday, February 22 at Minneapolis-Saint Paul Social Media Breakfast’s event. Event Details: February 22, 2019 Minneapolis-Saint Paul Social Media Breakfast’s Social Media… The post Learn From TopRank Marketing LinkedIn Case Study At Minneapolis SMB Event appeared first on Newsroom.

Tags: case learn study event

Can You Inform & Delight In B2B? Ashley Zeckman Shows How At Minneapolis SMB Event

2018-10-11 21:45:02| Marketing and Public Relations - M&O

In B2B marketing can you simultaneously inform with brilliant content while also entertaining? Learn to inform, engage and delight in B2B marketing with TopRank Marketing's noted Digital Strategy Director Ashley Zeckman, who will be speaking Friday, October 26 at the Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Event Details: October 26, 2018 Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Hashtag: #SMBMSP 514 Studios Event Center 514 North 3rd Street Minneapolis, Minnesota 8:00 a.m. 10:00 a.m. Central Game On - B2B Doesn't Have to Equal Boring to Boring B2B marketing has gotten a bad rap. Often B2B campaigns are long, boring and filled with far more information than is needed. But what if there was a way to speak to the needs of a business audience, while also entertaining them? [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] For the sixth year in a row, TopRank Marketing partnered with Content Marketing Institute to develop a campaign to drive awareness for their annual conference, Content Marketing World. This campaign aligned closely with the gaming theme of the conference and included an ultimate guide and a killer combination of social media imagery and videos. In this session, TopRank Marketings Ashley Zeckman will take a dive into how her team constructed this campaign and amplified the content on social media with the help of influencers to drive stellar results. Join Online or In-Person Be sure to follow Ashley at @azeckman and the event's Twitter hashtag #SMBMSP, and take advantage of a great opportunity to hear her speak. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Can You Inform & Delight In B2B? Ashley Zeckman Shows How At Minneapolis SMB Event appeared first on Newsroom.

Tags: event shows inform minneapolis