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Brown-Forman readies worldwide marketing push for Jack Daniel's - video
2020-10-01 19:05:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has unveiled the first "truly global" marketing campaign for its flagship Jack Daniel's brand, seeking to reverse the Tennessee whiskey's recent sales declines.
Tags: video
marketing
jack
worldwide
Yuengling Hershey's Chocolate Porter readies return with off-premise debut
2020-09-30 13:54:00| Daily beverage news and comment - from just-drinks.com
DG Yuengling & Son's collaborative beer with US chocolate brand Hershey's is making a return, this time in bottles as well as on draught.
Tags: return
chocolate
debut
porter
Rum spies investment opportunity as Dictador readies US$880 expression
2020-09-30 13:19:00| Daily beverage news and comment - from just-drinks.com
High-end rum is well-placed to capture the attention of spirits investors, according to Scotch whisky veteran Ken Grier, with Colombian brand Dictador looking to capitalise on interest with a new, EUR750 (US$880) iteration.
Tags: opportunity
investment
expression
rum
Castle Brands readies Goslings Papa Seal 2020 ultra-premium rum
2020-09-23 16:27:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Castle Brands division has lined up the second bottling from its Goslings rum brand's 'Papa Seal' series in the US.
Warner's readies Juniper Double Dry, Pink Berry 0% spirits
2020-09-21 15:57:00| Daily beverage news and comment - from just-drinks.com
UK gin producer Warner's is lining up its entry into non-alcoholic spirits with a two-strong range, both based on its namesake gin.
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