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Brown-Forman readies worldwide marketing push for Jack Daniel's - video

2020-10-01 19:05:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has unveiled the first "truly global" marketing campaign for its flagship Jack Daniel's brand, seeking to reverse the Tennessee whiskey's recent sales declines.

Tags: video marketing jack worldwide

 

Yuengling Hershey's Chocolate Porter readies return with off-premise debut

2020-09-30 13:54:00| Daily beverage news and comment - from just-drinks.com

DG Yuengling & Son's collaborative beer with US chocolate brand Hershey's is making a return, this time in bottles as well as on draught.

Tags: return chocolate debut porter

 
 

Rum spies investment opportunity as Dictador readies US$880 expression

2020-09-30 13:19:00| Daily beverage news and comment - from just-drinks.com

High-end rum is well-placed to capture the attention of spirits investors, according to Scotch whisky veteran Ken Grier, with Colombian brand Dictador looking to capitalise on interest with a new, EUR750 (US$880) iteration.

Tags: opportunity investment expression rum

 

Castle Brands readies Goslings Papa Seal 2020 ultra-premium rum

2020-09-23 16:27:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Castle Brands division has lined up the second bottling from its Goslings rum brand's 'Papa Seal' series in the US.

Tags: brands seal castle papa

 

Warner's readies Juniper Double Dry, Pink Berry 0% spirits

2020-09-21 15:57:00| Daily beverage news and comment - from just-drinks.com

UK gin producer Warner's is lining up its entry into non-alcoholic spirits with a two-strong range, both based on its namesake gin.

Tags: double pink dry berry

 

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