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Heineken readies France production spend as Desperados demand grows

2018-11-01 11:02:00| Daily beverage news and comment - from just-drinks.com

Heineken is to invest EUR28.9m (US$32.7m) on increasing the production capacity at one of its French facilities, as demand for its Desperados Tequila-flavoured beer continues to rise in the country.

Tags: france production spend demand

 

Beam Suntory readies succession as CEO Matt Shattock set to stand down next year

2018-10-04 18:27:09| Daily beverage news and comment - from just-drinks.com

The head of Beam Suntory, Matt Shattock will step down as CEO in April, after ten years in the hot seat.

Tags: next year set stand

 
 

Diageo readies Seagram's 7 marketing push in the US

2018-10-04 13:58:00| Daily beverage news and comment - from just-drinks.com

Diageo-owned American whiskey brand Seagram's 7 has announced its first integrated marketing campaign in the US for more than a decade.

Tags: the us marketing push

 

Crystal Head Vodka readies limited-release bottle for the US

2018-09-27 14:22:00| Daily beverage news and comment - from just-drinks.com

Crystal Head Vodka has unveiled the first in a planned series of limited edition artist series bottles in the US, featuring the work of John Alexander, who designed the brand's signature skull bottle.

Tags: us head crystal bottle

 

Anheuser-Busch InBev readies UK roll-out for Michelob Ultra

2018-09-14 16:00:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev is set to launch the Michelob Ultra brand in the UK in an attempt to replicate the lager's success in the US.

Tags: ultra rollout readies inbev

 

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