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HTC picks Downey Jr to front new brand campaign

2013-08-12 11:15:00| Telecompaper Headlines

(Telecompaper) Smartphone maker HTC has announced a major advertising campaign, fronted by actor Robert Downey Jr. Called the Change brand campaign, it will launch on 15 August across a range of media channels, including online, social media, PR and above-the-line outlets. The campaign's message is that HTC inspires innovation by standing for "anything you want it to". The ads will feature a range of possible HTC acronyms, including 'Humongous Tinfoil Catamaran' and 'Hipster Troll Carwash', to try and get consumers talking about HTC's creativity. An associated app will allow users to randomly associate words to come up with new acronyms, and the ads will be supported by a series of social engagement and experiential activities in key markets, such as the UK, US and Taiwan. In subsequent phases, the campaign will highlight HTC innovations such as BlinkFeed, Video Highlights and BoomSound and focus on how HTC products empower individuals to drive change in their own lives. The ads were shot on location in Miami and directed by Hungry Man's Bryan Buckley. They were developed with HTC's global ad agency 171 Worldwide (WPP). Downey Jr has agreed to a two-year contract with HTC.

Tags: front brand campaign picks

 

United Front to Intervene in Litigation against COOL

2013-08-12 02:00:00| ThePigSite - Industry News

US - Last week (9 August), attorneys filed documents on behalf of a number of organisations seeking to intervene in the litigation against the US Department of Agriculture’s (USDA) regulation on Country-of-Origin Labelling (COOL).

Tags: united front cool litigation

 
 

MDEQ issues water contact advisory for high bacteria levels at Front Beach, Porter Avenue Beach

2013-08-11 02:42:12| Waste Management - Topix.net

The Mississippi Department of Environmental Quality, through its Beach Monitoring Program, issued water contact advisories Saturday for two sampling stations -- one in Harrison County and one in Jackson County.

Tags: contact high issues water

 

Well, here comes another front loader story

2013-08-08 07:49:14| Appliances - Topix.net

Recently, Ruth Spencer of WDIV did a story about the ongoing class action suit against the Whirlpool Corp. regarding the mold and odor issue with their front load washing machines.

Tags: story front loader

 

Meat Market Update | Exports & Out Front Sales Drop Lower

2013-08-08 00:17:00| Beef

LimelightPlayerUtil.initEmbed("limelight_player_302967"); Ed Czerwien, USDA Market News reporter in Amarillo, TX, offers a concise summary of how last week's beef trade impacted the cattle market and beef prices. read more

Tags: sales market front lower

 

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