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Tag: tequila
Global Tequila insights - market forecasts, product innovation and consumer trends research
2015-04-20 17:06:25| Beverage industry market research - from just-drinks.com
The future looks good for Tequila. In 2013, the global category hit a volume high and across many key markets, Tequila presents an attractive picture of broad-based consumer trade-up. Ultra-premium, s
Tags: product
research
market
global
Research in Focus - Could Tequila Benefit from Craft and Bourbon Bounce?
2015-04-20 16:44:00| Daily beverage news and comment - from just-drinks.com
Already one of the healthiest spirits categories, the Tequila sector is benefiting from two significant external factors in its prime market, according to a new IWSR/just-drinks report, namely the boom in craft distilling and the current resurgence of the American whiskey category.
Tags: research
focus
benefit
craft
Global Tequila market hits new highs in 2014 - research
2015-04-20 14:13:00| Daily beverage news and comment - from just-drinks.com
The global Tequila market reached a record high of 27.6m cases in 2014, according to a new report from The IWSR and just-drinks.
Tags: research
market
global
hits
Diageo targets Millennials with quickfire DeLeon Tequila ads - video
2015-04-13 21:38:00| Daily beverage news and comment - from just-drinks.com
Diageo has released a series of 15-second spots for its Sean "Diddy" Combs-backed DeLeón Tequila that target the "short attention span" of Millennial consumers.
Tags: video
ads
targets
tequila
Diageo eyes Tequila opportunity with US$400m Don Julio boost
2015-03-04 10:51:00| Daily beverage news and comment - from just-drinks.com
Diageo is putting its weight behind the Tequila category after revealing plans to invest around US$400m in its Mexico operations and Don Julio brand.
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eyes
opportunity
julio
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