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Tag: tequila
"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila
2017-09-22 11:37:00| Daily beverage news and comment - from just-drinks.com
Earlier in September, Pernod Ricard hosted the seventh annual The Tahona Society competition - a bartender programme under its Altos Tequila brand. The 2017 session saw 25 bartenders from 17 markets gather in Jalisco, Mexico, along with journalists and bloggers from all over the world. Lucy Britner was there to talk to VP House of Tequila Pierre-Aymeric du Cray.
Patron Tequila dives into augmented reality with iOS 11 app
2017-09-21 14:13:00| Daily beverage news and comment - from just-drinks.com
Patrón Tequila has launched an augmented reality app as it seeks to utilise the capabilities of next-generation smart phones.
Tags: reality
app
patron
augmented
This week in spirits & wine, featuring Captain Morgan's new look, Tequila Avion's Floyd Mayweather bottle and why wine communication sucks
2017-08-25 12:26:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to see our round-ups for beer & cider and soft drinks & bottled water.
Tags: week
why
communication
wine
Pernod Ricard unveils Tequila Avion bottle with Floyd Mayweather Jr
2017-08-22 16:12:33| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has launched a Floyd Mayweather Jr edition of its Tequila Avión brand in the US as it joins the marketing buzz around this weekend's so-called 'Fight of the Century'.
Tags: bottle
floyd
unveils
tequila
Espolon Tequila, Bulldog Gin could become global priorities in 5-10 years - Campari CEO
2017-08-03 17:17:00| Daily beverage news and comment - from just-drinks.com
The CEO of Gruppo Campari has said the firm's Bulldog Gin and Espoln Tequila brands could move from regional to global priority brands within the next decade.
Tags: years
global
ceo
priorities
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