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Comment - Spirits - Will Tequila Learn from Scotch Whisky's Mistakes?

2015-05-13 11:39:00| Daily beverage news and comment - from just-drinks.com

Despite the market split, the Tequila category is on the cusp of its own boomtime. But, the positioning of the mixto sector compared to 100% agave carries echoes of Scotch whisky past-tendency to hype single malts to the expense of blends. And now, Scotch volumes are suffering. Will Tequila make the same mistake? Richard Woodard investigates.

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User mistakes aid most cyber attacks, Verizon and Symantec studies show

2015-04-14 09:07:30| IT Services - Topix.net

When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack. If hackers are portrayed as well-funded geniuses, victims look less vulnerable, security firms can flog their products and services, and government officials can push for tougher regulation or seek more money for cyber defenses.

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User mistakes aid most cyber attacks, studies show

2015-04-14 09:07:29| IT Services - Topix.net

When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack. If hackers are portrayed as well-funded geniuses, victims look less vulnerable, security firms can flog their products and services, and government officials can push for tougher regulation or seek more money for cyber defenses.

Tags: show user studies aid

 

User mistakes aid most cyber attacks, Verizon and Symantec studies show

2015-04-14 08:47:21| Telecom - Topix.net

When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack. If hackers are portrayed as well-funded geniuses, victims look less vulnerable, security firms can flog their products and services, and government officials can push for tougher regulation or seek more money for cyber defenses.

Tags: show user studies aid

 

From new logos to New Coke: When corporations make mistakes

2015-04-06 09:35:31| Beverages - Topix.net

Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write “Race Together” on cus- tomers' cups as part of a broader effort. But people in line for their morning java were not amused.

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