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Tag: brands
"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international brands at Heineken
2016-06-20 12:10:00| Daily beverage news and comment - from just-drinks.com
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
Tags: real
international
global
director
Key Brands Performance - Non-Scotch Whisky Essentials, Part IV
2016-06-20 11:22:00| Daily beverage news and comment - from just-drinks.com
just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.
Tags: part
key
performance
iv
The Chinese brands of tomorrow
2016-06-17 11:08:39| BBC News | Business | UK Edition
Colm O'Regan takes a look at the up-and-coming Chinese brands that may soon become household names.
Tags: chinese
brands
tomorrow
chinese brands
M&As this week: Hostess Brands, Fortune Fish & Gourmet Company, Raya Holding Company for Technology and Telecommunication
2016-06-17 01:00:00| Food Processing Technology
Hostess Brands has acquired Massachusetts-based in-store bakery company, Superior Cake Products, in order to enhance its product portfolio.
Tags: company
technology
week
mas
Polartec names first brands to utilise new cooling performance fabric
2016-06-16 16:15:00| Daily apparel & textile news and comment - from just-style.com
US performance fabric maker Polartec has announced Westcomb, Outdoor Research, Kitsbow and Velocio are the first brands to utilise the company's Delta cooling platform in a range of garments.
Tags: performance
names
brands
fabric
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