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Check Out The Strange, 'Sexy' Ads For Coke's New Milk Product...

2014-11-25 17:25:46| Beverages - Topix.net

Coca-Cola is launching a new kind of premium milk nationwide in the US called Fairlife that will sell for twice the price of regular milk. To make sure the idea of "Coke Milk" was appealing, the company created an ad campaign.

Tags: check product ads sexy

 

Coke's capitulation to the 'new normal', and could a newly graduated...

2014-10-23 22:43:16| Beverages - Topix.net

Coke's capitulation to the 'new normal', and could a newly graduated MBA run the business? Analysts unpick Q3 2014 Coke appears to be capitulating to the 'new normal' operating environment by lowering its revenue and volume growth targets, according to one financial analyst, while disaffected investor David Winters claims there is 'failure and disarray' within the business. Bonnie Herzog, senior analyst at Wells Fargo Securities, said yesterday in a note that she welcomed these moves - specifically Coke's removal of its focus on volume growth.

Tags: normal newly graduated capitulation

 
 

Coke's largest India bottler abandons $25m bottle line, campaigners claim 'colossal victory'

2014-09-11 07:57:42| Beverages - Topix.net

Coca-Cola in India: The country's low per capita soda consumption marks it out as a promising soda growth market Coke's largest Indian bottler has blamed officialdom for the 'inordinate delay' it said led it to abandon a newly built $25m bottling line in Uttar Pradesh, but insists it will pursue plans to inaugurate the line elsewhere in the state. Hindustan Coca-Cola Beverages blamed delays on approval from India's Central Ground Water Board - to draw more groundwater on the site at Mehdiganj, Varanasi - and financial losses suffered as a result of its inability to upgrade capacity, which it says forced its hand.

Tags: line india largest claim

 

Honest Tea marks Coke's first Keurig K-Cup launch

2014-09-04 01:49:37| Beverages - Topix.net

Imagine Honest Tea, only in Keurig's K-Cup format... The first such Coca-Cola brand to launch on the platform Keurig Green Mountain and Coke will roll-out Honest Tea in K-Cups from tomorrow - the beverage giant's first launch in this format since it took a 10% equity stake in Keurig this February.

Tags: tea marks launch honest

 

'Monster Energy can crack China with Coke's help': CEO Rodney Sacks

2014-08-16 16:09:32| Beverages - Topix.net

Monster Energy CEO Rodney Sacks insists the brand will be well-placed to crack the Chinese market using the distribution might of new shareholder The Coca-Cola Company.

Tags: china energy ceo monster

 

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