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This week in soft drinks & bottled water, featuring just-drinks' 2018 predictions, Diet Coke's 21st Century ploy and Cindy Crawford's back!
2018-01-12 15:51:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.
'One Brand' marketing boosts zero calorie Cokes in Mexico - Coca-Cola Co COO
2016-04-21 12:08:00| Daily beverage news and comment - from just-drinks.com
The chief operating officer of the Coca-Cola Co has said the company's new 'One Brand' marketing strategy has helped drive sales of the company's zero calorie Coca-Cola variants in Mexico.
Tags: marketing
brand
mexico
coo
Coke's cash: 14 health experts who've taken the soft-drink giant's money
2016-03-11 04:37:57| Beverages - Topix.net
Coca-Cola promised six months ago to reveal the recipients of its health-related research grants, in the wake of allegations of astroturfing. So far, nothing has happened.
Tags: health
money
cash
experts
The Ratings Game: Coke's stock shoots up to record levels
2016-03-10 21:16:18| Beverages - Topix.net
Shares of Coca-Cola Co. surged to fresh record levels Thursday, after an analyst made the case for a multiyear run of outperformance over its rivals and the broader stock market.
Tags: game
stock
record
levels
Coke's showdown between Marvel superheroes will surprise you
2016-02-08 03:05:29| Beverages - Topix.net
The glossy minute-long spot pits Paul Rudd's Ant Man against the wrath of the Hulk after the tiny super hero robs Bruce Banner of his last mini-Coke can and sends him into a rage. The pair eventually make amends when Ant Man helps the Hulk pry open the soda's tiny tab and gulp it down, but only after a destructive rampage through a downtown cityscape.
Tags: you
surprise
marvel
showdown