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Pernod Ricard takes Olmeca Altos on US road trip with J Hernandez and Sons Bodega pop-ups

Pernod Ricard has lined up a series of experiential marketing initiatives for its Olmeca Altos Tequila brand in the US.

William Grant & Sons is lining up a limited edition iteration from The Balvenie's DoubleWood single malt range.

William Grant & Sons has recruited a former Diageo executive to head up its Travel Retail operations across Asia Pacific.

The US's sixth-biggest craft brewer, DG Yuengling & Son, has unveiled the first permanent addition to its portfolio in 17 years.

William Grant & Sons has appointed a new Latin America head as it targets fresh growth for its whisky and gin brands in the region.

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