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Tag: linear
NBCUniversal advertising metric measures viewing across both linear and digital
2018-04-05 16:40:36| Digital TV News
NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
Tags: digital
advertising
viewing
measures
TiVo and Tru Optik make linear TV viewing data available for OTT targeting
2018-03-27 14:40:49| Digital TV News
TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.
Tags: make
data
viewing
linear
Nielsen launches audience-based forecasting for linear TV
2018-03-06 13:00:27| Digital TV News
Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
Tags: tv
linear
launches
nielsen
7.4 million linear OTT pay TV subscribers in Europe at end-3Q 2017
2018-01-29 11:30:23| Digital TV News
According to Dataxis, linear OTT Pay TV market in Europe reached 7.4 million subscribers at the end of September 2017. This represents a growth of 13% compared to the previous quarter.
Tags: pay
million
europe
linear
ITV partners with Sorenson Media to launch linear addressable advertising
2017-11-09 17:35:39| Digital TV News
ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.
Tags: media
advertising
partners
linear
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