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NBCUniversal advertising metric measures viewing across both linear and digital

2018-04-05 16:40:36| Digital TV News

NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.

Tags: digital advertising viewing measures

 

TiVo and Tru Optik make linear TV viewing data available for OTT targeting

2018-03-27 14:40:49| Digital TV News

TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.

Tags: make data viewing linear

 
 

Nielsen launches audience-based forecasting for linear TV

2018-03-06 13:00:27| Digital TV News

Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.

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7.4 million linear OTT pay TV subscribers in Europe at end-3Q 2017

2018-01-29 11:30:23| Digital TV News

According to Dataxis, linear OTT Pay TV market in Europe reached 7.4 million subscribers at the end of September 2017. This represents a growth of 13% compared to the previous quarter.

Tags: pay million europe linear

 

ITV partners with Sorenson Media to launch linear addressable advertising

2017-11-09 17:35:39| Digital TV News

ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.

Tags: media advertising partners linear

 

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