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Tag: linear
FreeWheel addressable technology unifies linear TV and digital video advertising
2021-04-14 17:30:36| Digital TV News
FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
Tags: video
technology
digital
advertising
Research suggests CTV ads more effective than linear
2021-04-14 15:30:56| Digital TV News
Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
Tags: research
effective
ads
suggests
LTN Global launches universal signaling for linear addressable TV advertising
2021-04-12 14:30:44| Digital TV News
LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
Tags: advertising
global
universal
linear
Amagi CLOUDPORTXpress enables linear OTT channel creation
2021-03-04 15:30:49| Digital TV News
Amagi has launched Amagi CLOUDPORTXpress for content owners who are looking to create 24x7 linear channels and distribute them to streaming TV and Free Ad Supported TV (FAST) platforms.
Tags: channel
creation
linear
enables
Future of TV in Australia is linear + BVOD
2021-02-25 11:00:42| Digital TV News
At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
Tags: future
australia
linear
bvod