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ITN Networks selects LoopMe for Linear and Connected TV analytics

2020-09-14 15:40:26| Digital TV News

ITN Networks has announced a partnership with LoopMe to expand advanced audience measurement and targeting for U.S. national advertisers across customized linear, over-the-top (OTT) and connected TV (CTV) video networks.

Tags: tv networks connected linear

 

CTV more effective than linear in driving consumer behaviors

2020-08-25 15:00:09| Digital TV News

Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.

Tags: effective consumer driving linear

 
 

Linear Labs to begin mass production of high-torque M200 e-mobility motor in September

2020-08-03 11:55:37| Green Car Congress

Tags: september production begin motor

 

Amagi delivers 30+ live and linear channels on The Roku Channel

2020-07-29 18:00:31| Digital TV News

Amagi has announced that it now delivers 30+ live and linear channels to The Roku Channel, with Amagi delivering brands such as beIN, Buzzr, Cinedigm, Condé Nast, MGM, PeopleTV, Tastemade, TYT Network, and Yahoo Finance, among others.

Tags: the live channel channels

 

Linear TV remains dominant form of television viewership in 2019

2020-07-28 19:40:32| Digital TV News

According to Omdia, linear TV accounted for 63% of TV viewing in the U.S. in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted TV. The fastest-growing segment of the non-linear video market was social media.

Tags: form television remains linear

 

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