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Triveni Digital powers NextGen TV at first Hearst station

2021-01-05 15:30:56| Digital TV News

Hearst Television is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida. WMOR-TV is the first Hearst station in the multimedia company's transition to NextGen TV.

Tags: digital station powers hearst

 

Hearst Magazines unveils 'Uncorked by Cosmopolitan' wine range

2020-10-30 15:24:00| Daily beverage news and comment - from just-drinks.com

The owner of Cosmopolitan has launched a wine brand under the fashion magazine's name.

Tags: range magazines wine unveils

 
 

Hearst Television moves to impressions-based selling of Local TV ad inventory

2019-09-18 18:30:08| Digital TV News

Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.

Tags: tv local selling television

 

FreeWheel to help Hearst Television bring video inventory to advertisers

2019-04-08 19:00:50| Digital TV News

Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheels Monetization and Revenue Management platform for access to OTT video inventory.

Tags: to video bring television

 

Hearst Television and Nielsen reach agreement for ratings and insights

2018-12-20 19:30:37| Digital TV News

Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.

Tags: agreement ratings reach television

 

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