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Triveni Digital powers NextGen TV at first Hearst station
2021-01-05 15:30:56| Digital TV News
Hearst Television is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida. WMOR-TV is the first Hearst station in the multimedia company's transition to NextGen TV.
Tags: digital
station
powers
hearst
Hearst Magazines unveils 'Uncorked by Cosmopolitan' wine range
2020-10-30 15:24:00| Daily beverage news and comment - from just-drinks.com
The owner of Cosmopolitan has launched a wine brand under the fashion magazine's name.
Tags: range
magazines
wine
unveils
Hearst Television moves to impressions-based selling of Local TV ad inventory
2019-09-18 18:30:08| Digital TV News
Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
Tags: tv
local
selling
television
FreeWheel to help Hearst Television bring video inventory to advertisers
2019-04-08 19:00:50| Digital TV News
Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheels Monetization and Revenue Management platform for access to OTT video inventory.
Tags: to
video
bring
television
Hearst Television and Nielsen reach agreement for ratings and insights
2018-12-20 19:30:37| Digital TV News
Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
Tags: agreement
ratings
reach
television