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Amber Beverage Group recruits another ex-Pernod Ricard executive for Moskovskaya

2020-02-05 14:53:00| Daily beverage news and comment - from just-drinks.com

Amber Beverage Group has confirmed a change of leadership for its Moskovskaya vodka brand.

Tags: group executive beverage amber

 

Pernod Ricard offers consumers build-your-own Jameson in St Patrick's Day NFC activation

2020-02-04 15:32:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Irish Distillers unit has launched the 2020 iteration of the annual, limited-edition St Patrick's Day bottle for its Jameson Irish whiskey brand.

Tags: day offers consumers activation

 
 

Pernod Ricard ends bullfighting tie-up in France for commercial reasons, not activist pressure - just-drinks EXCLUSIVE

2020-01-24 14:25:00| Daily beverage news and comment - from just-drinks.com

The French unit of Pernod Ricard has withdrawn its sponsorship of a bullfighting organisation in the country, but has dismissed claims the move was due to complaints from animal rights activists.

Tags: france commercial reasons pressure

 

Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul

2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.

Tags: generation powers irish whiskey

 

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